Word: leverence
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...bomb-hurling start. Today, some 180 Negro students attend nine formerly all-white schools, and the number increases-almost unnoticed-each year. Again, last year, when Nashville's lunch-counter sit-ins caused violence, it was Smith who led Negro negotiations with white merchants. He had a powerful lever. Says a department-store official of the lunch-counter settlement that resulted: "Sure, our lunch-counter business has dropped slightly from what it used to be. But it's nothing like the business we lost during the Negro boycott. We're doing fine." In the lunch-counter fight...
BOTH admen and advertisers got their lumps from the British-born president of Lever Bros, of Canada, John C. Lockwood, 48. He told Toronto admen that their industry's output was "dull boring, unimaginative, uninspiring and languid" and that "the biggest hidden cost in marketing today is probably ineffective advertising." Contrary to many TV critics, Lockwood thinks advertisers pay "too little attention to their TV commercials and too much attention to the programs." Phony commercials Lockwood fears, have made cynics of housewives and schoolgirls alike will have "far-reaching detrimental effects" on the ad industry...
...French conservatives are not at all like their American counterparts, Wahl asserted. They generally represent the economic interests that are being replaced by the continued industrialization of France, and they look upon the Algerian crisis as their last lever to use to play the economic change they fear...
Serious Problem. Concern over continued unemployment has now replaced achievement of growth as the dominant theme in the Kennedy Administration's economic thinking. Part of the concern is political: the Administration clearly recognizes that the specter of unemployment is an effective lever for pushing its economic programs through Congress. But it also fears that the business upturn will not make any appreciable dent in the U.S.'s 5,500,000 unemployed, 1,800,000 of whom have been out of work for 15 weeks or more. Last week the Labor Department announced that, while the total of jobless...
...total of $348,800.000 in the four media in 1960, a bare 1% increase over 1959. There was only minor reshuffling among the top ten: American Home Products (Equanil, Anacin, Chef Boy-Ar-Dee Foods) and General Mills (Wheaties, Bisquick, Betty Crocker baking mixes) each advanced two notches; Lever Brothers and Ford fell back...