Word: leverence
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...table already loaded with $12 million worth of recently bought companies, Lever Bros. President Charles Luckman this week tossed a $10 million newcomer: the John F. Jelke Co., sixth largest* U.S. maker of oleomargarine (Good Luck). Said "Chuck" Luckman: "That will be all for a while, until we digest what we've already...
...building any new plants, U.S. industry could raise its present productivity by at least 10%, or more than $5 billion a year, Charles Luckman told the American Management Association. He offered to pay the first year's cost of a labor-management "productivity clinic," and open his own Lever Bros, cost records to union participants...
Luckman Jumps In. Lever Bros.' Charles Luckman, already deep in cosmetics (Harriet Hubbard Ayer and Luxor), toothpaste and soap, jumped into the booming business of home permanents (TIME, April 19). He paid Manhattan's William R. Warner & Co., Inc. about $5,000,000 for the trademarks and processes of Rayve Creme Shampoo and Hedy Home Wave...
...listen to it whether I were on it or not." Creator Benson, now one of MGM's top ($3,500 weekly) writers, is the show's "supervisor," a position that permits her to collect royalties and lead the sideline cheering section. Last week, Sponsor Lever Bros, received a recording of her soothing words to Barbara: "You're too young, honey, to remember when Procter & Gamble had this show. But I have a feeling this time it will really float...
...Singular Animal. But basic to Niebuhr's doctrine is another paradox-the lever of his cosmic argument and that part of his teaching which is most arresting and ruffling to liberal Protestantism's cozy conscience. It is the paradox of sin. Sin arises from man's precarious position in the creation...