Word: leverence
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...cutoffs. Moscow will eventually be shipping 40 billion cubic meters of gas annually to Western Europe, or about one-fourth of the area's estimated natural-gas needs. Warned Assistant Secretary of State Robert Hormats: "In the past, the Soviet Union has used energy exports as a political lever, interrupting supplies to Yugoslavia, Israel and China, among others." Only last month, Myer Rashish, the Under Secretary of State for Economic Affairs, trekked to Europe for some last-minute lobbying to block the deal...
...brand nationwide, and just one item in ten survives. By presenting buyers with a familiar name, companies generally increase the chances of success. Says Edward Tauber, a University of Southern California marketing professor: "It's a method for a company to enter a new business through the lever age of its most valuable asset-the consumer awareness, good will and impressions conveyed by its brand name." Deere & Co., the farm machinery manufacturer, did not hide its marketing tactics. The slogan for its line of insurance: "Our good name is the best insurance...
...very well. No company can be said to dominate; Dart & Kraft, which makes Sealtest and Breyers ice cream, is in first place with sales of $337.3 million in 1979, but its market share is only 12.2%. Borden, with $257.8 million in sales and a 9.3% market share, comes second; Lever Bros., which owns Good Humor, is in seventh place with $62.9 million in sales and a 2.3% market share; and Howard Johnson is ninth with $48.6 million in sales and a 1.7% slice of the ice-cream pie. At the other end of the range, often with thoughts of rising...
...agreement were broken? To avoid that, there would have to be a third way taken simultaneously, one that addressed the mind that brought us to the place we are. It is time to see the bomb as a real weapon again, and not an amorphous threat or a political lever. It is time to look straight at its drab snout and recall quite clearly what it once did and still can do. A new book of drawings by Hiroshima's survivors is called Unforgettable Fire. It is time to remember the fire. Whatever considerable use the bomb once served...
...number-six position saw the impressive debut of freshman Rob Wheeler in varsity singles action. Composure and calculated shooting proved key for Wheeler-s 6-1 6-1 devastation of Lever Stewart...