Word: leverence
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...Lever That Failed. The trouble dates back to the 1968 election campaign, when Candidate Nixon promised Southern voters protection against textile imports. Last year, at the Administration's request. Mills introduced a textile-quota bill. As Mills explained it to TIME Correspondent Neil MacNeil, he never expected the bill to become law but had been led by the Administration to believe that it would merely give U.S. negotiators "a lever" to move the Japanese to accept voluntary quotas. When the Japanese balked, Nixon urged Congress to pass the bill. Mills, who did not want the stigma of having started...
...scenario could have been plucked from a lachrymose soap opera. For years, the leading soapmakers-Procter & Gamble, Colgate Palmolive and Lever Bros.-successfully wooed the U.S. housewife. By concocting an endless variety of "new" ingredients to make her wash "whiter," "brighter" and "sparkling," they induced her to buy more than a billion dollars worth of detergents and "pre-soaks" annually. The courtship intensified in 1967, when the soapmen introduced wonder-cleaning enzymes with a splashy campaign. The enzymes were first promoted in "pre-soaks," in which they act the way stomach acids work on food, eating away hard-to-remove...
...this month by eliminating enzymes from Tide, the nation's bestselling detergent. (The company has no plans for changing ingredients in Biz, its enzyme pre-soak.) Colgate will gradually sift out enzymes from its detergents-Ajax, Punch, Burst, Cold Power-and possibly from Axion, the leading pre-soak. Lever will replace the enzymes in its Drive detergent with sodium perborate, a bleach...
...engineering argot is appropriate. According to Garrick, the ski acts as a lever, accentuating the effects of any twisting motion on the leg. Even a slow fall on a beginner's slope can produce a fracture. In fact, it often does. "The typical ski injury," says Garrick, "involves a woman around 18 to 20 who is just beginning. As she makes a turn maneuver on a gentle slope, she goes down in a slow, twisting fall. She feels something snap; she has fractured the shaft of her tibia and fibula, the two bones of the lower...
...drugs used against high blood pressure and blood clotting, some diuretics and products containing synthetic hormones. Among the odds and ends that the FDA wants to see no more: Winthrop's Alevaire, for asthma; CIBA's Bradosol throat lozenges; Parke-Davis' Phemerol. a skin antiseptic; and Lever Bros.' Pepsodent Antiseptic Mouthwash...