Word: levering
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Dates: during 1940-1949
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Within two hours after Togliatti was shot, the machinery of insurrection clanked and rumbled into action as if the control lever had been accidentally jarred. The Red press screamed "Murderers!" at the government. In Rome a mob of sweating, cursing workers hurled cobblestones at grey-clad mobile police, who fired into the air and swung their clubs in earnest. The mobs that poured into the streets frightened the elegant aristocracy and the free-spending tourists in the Via Vittorio Veneto; these gentry, knowing they might be targets for Communist vengeance, retreated to their select caverns of safety, the cool bars...
...interfere with comfort or convenience. Terrace Plaza bedrooms can be turned into living rooms by day, have multi-purpose closets with built-in desks and bars. The huge windowless base will be a shopping center and office building, housing such varied tenants as J. C. Penney Co., Lever Bros, and Ford Motor...
Some wondered if Luckman was blowing up an impressive but fragile soap bubble. So far the figures have proved otherwise. In two years, he hiked both sales & profits at Lever Bros, by more than 40% (a $20 million net on $350 million gross). Luckman claims that Lux, which had dropped to third place in the toilet soap field, is No. 1 again. So, says he, are Lever's Rinso and Lux Flakes. In the first quarter of 1948, when U.S. soap shipments slumped 17%, Luckman managed to boost...
Under Luckman, Lever Bros, productivity has increased over 10%. Luckman gives much of the credit to suggestions from the workers themselves, under the worker-management "joint plant committees" he set up with his unions. Luckman himself is behind such morale-boosting devices as meals at cost (average price 37?), liberalized vacations (up to three weeks for ten years' service), insurance and pension systems, abolition of time-clock-punching for salaried workers...
...Lever House in Cambridge, Mass., Luckman practices his belief that the best management makes the big plans, delegates their execution. He has surrounded himself with a "first team" of six new, youngish vice presidents. Says Boss Luckman: "They carry the ball. All I do is call the signals...