Word: levering
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...Benkhedda's Provisional Government. To reassert their voice, they have banded behind Ben Bella in his takeover bid, but they are perfectly capable of trying to shunt him aside too, should he attempt to exercise authority over them as did Benkhedda. Ben Bella's chief lever is his charismatic popularity with the masses; his power to maintain order is still an unknown quantity...
Luckman designed them both. Though he is 52 and getting puffy, Chuck Luckman still generates the same showman's charm that made him president of Pepsodent at 33, president of Lever Brothers at 37, and woefully out of a job at 40 (largely because Lever lost money after Luckman plunged heavily into new products and inventories...
...graduated magna cum laude in architecture from the University of Illinois ('31). But Depression pressures pushed him into store-to-store selling. He soon was making news as well as sales. He was credited with discovering Bob Hope for Pepsodent (someone else did). He commissioned the glass-skinned Lever House on Park Avenue, which was worth its weight in free publicity. He discoursed on everything from civil rights to education in the highbrow press, sat on prestigious Government committees, dined with Presidents...
...from Edwards Air Force Base, Calif., in a B58 Hustler bomber. He was strapped into an elaborate device that looked a little like an old-fashioned baby carriage with a convertible hood. When the B58 reached 20,000 ft. and was flying at 565 m.p.h., Murray pulled a lever. The hood of his seat closed over him, sealing him into an airtight, 700-lb. capsule. Doors opened in the top of the cockpit, and two small rockets fired, blasting Murray and his capsule 250 ft. into the wind. For an instant he felt a 15-G jolt, but the hard...
Tail Chasing. Unilever is a coalition of once bitter competitors. The English branch was started in 1884 by William Hesketh Lever-later Viscount Leverhulme of the Western Isles-who left his father's wholesale grocery business to open a soap factory with his brother. With intensive advertising and merchandising that was ahead of his time, Lever made his Sunlight brand the world's leading soap and gathered together an industrial complex based mainly on products from fats and oils. Meanwhile, in an overlapping segment of the fat and oil industry, two Dutch margarine-making families...