Word: levering
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...building was designed by Architects Skidmore, Owings & Merrill, who also did an earlier glass-walled building for Lever Bros. (TIME, April 28, 1952). The new bank's exterior will be built almost entirely of glass, braced by a framework of thin, vertical aluminum supports called mullions. The only stone in the bank's walls will be the granite base, and one corner panel...
...radical departure from bank design, the safe-deposit vault (built of steel, set in granite, with a 30-ton door) will be on the main floor, in full view (with a spotlight on it at night). Another feature: a penthouse for executive offices and dining room. Like the Lever Building, the air-conditioned bank's windows will be sealed to keep out dust and grime. Says Skidmore: "We're trying to make the bank more human...
Three Stockings. In their biggest premium campaign to date, Lever Bros. Co. offered three Cannon nylon stockings ("pair and a spare") for $1, plus one "economy" box top or two "large" box tops from one of their packaged products. Last week 4,000 to 7,000 letters a day were pouring in, and the company expects to be getting 20,000 a day by August...
SOAPMAKERS are working themselves into a new competitive lather. Their latest product: all-detergent soap bars. Procter & Gamble's "Zest" is already being test-marketed, as is Colgate's "Charmis"; Lever Bros, is reported to be rushing a detergent bar of its own into production. The big ad froth will come next year...
...such a procedure, Lindsley got his dogs to work at a constant rate, each pressing the lever an average of over 3,000 times an hour. The next step was to break up the hour a day during which each dog worked into parts where the dog would sometimes not get paid off, no matter how much pressing he did on the lever. For the first 15 minutes, everything continued as before--the dog worked at a constant rate, and was rewarded at erratic intervals. Then came 10 minutes where the animal would not get paid off at all. During...