Word: levering
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Hucksters of toothpaste, who have plugged their products with such mysterious words as "Irium" and "ammoniated," now have a new open-sesame to sales. The word is chlorophyll, the substance that makes plant life green. Lever Brothers was the first to market a chlorophyll toothpaste; in two months its bright-green, minty Chlorodent has helped push Lever, which also sells Pepsodent, from third to second in toothpaste sales. By last week, Chlorodent had thrown such a scare into the rest of the industry that Colgate, the No. i toothpaste seller, as well as Bristol-Myers (Ipana), Whitehall Pharmacal (Kolynos...
Columbus, Ohio's Warren-Teed Products Co., which had been selling a chlorophyll healing ointment without a Rystan license. Lever Brothers has already signed a licensing arrangement for Chlorodent which will bring Rystan nearly $1,000,000 by the time it expires this summer. Rystan's President Ryan has been trying to line up other licensees, but hasn't had much success. Bristol-Myers and Whitehall, already market-testing chlorophyll variations of Ipana and Kolynos, are not rushing to sign up with Rystan; Kolynos, for one, thinks that the patent may not cover its product. Last week...
...Courtley's men's toiletries for $1,500,000 (last year's sales: $1,200,000), got a cut-rate deal on Chen Yu (nail polish and lipstick), and paid $1,000,000 for Raymond Laboratories, maker of Rayve shampoos and home permanents (later sold to Lever Bros, for $5,000,000). Bobst also brought out Hudnut's own line of men's toilet goods and heavily plugged such oldtime Warner standbys as the famed Sloan's Liniment and the DuBarry Success Schools...
Malenkov is the youngest, most vigorous of the men now within reach of Stalin's mantle, and his hand is on the most powerful political lever in Russia-the Soviet Communist Party apparatus with its 6,000,000 members. He grew to power with Stalin's help. He was studying mechanical engineering and bossing the Communist cell in Moscow's High Technological School when Stalin spotted him in the 1920s and whisked him off to be his personal secretary and snooper. He became known as Stalin's walking card-index file...
...Lever Bros...