Word: leverkusen
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After V-E day, the Allies dismembered Farben, splitting off the large Hoechst and B.A.S.F. branches and leaving Bayer with only its badly damaged plant at Leverkusen and 3,000 employees. Came the cold war and Bayer in 1952 was permitted to repossess most of its prewar plants and resume full speed. Bayer's Rhineside headquarters at Leverjusen now embrace 600 buildings, including a 33-story skyscraper that is Germany's tallest. Looking Outward. A concentration on foreign markets has helped put Bayer ahead of its German competitors. Nearly half its sales are exports, and it has interests...
...also studied business ad ministration, Hansen feels at ease in New York (where he established Bayer's postwar relations with U.S. companies) or India (where he was called in recently to advise the government on setting up a chemical industry). He works in a Spartan office in Leverkusen, but drives home three miles each noon for lunch with his pretty wife...
...investors need to be sophisticated in buying European securities. Tax laws and accounting systems differ; dangers of nationalization and freezing of capital still lurk in some countries; many European companies have yet to adopt the U.S. attitude that the stockholders have every right to look at the books. In Leverkusen, West Germany, the analysts spent two futile hours trying to get profit and sales information from reluctant officials of the big Bayer chemical company...
...over the world German salesmen are walking circles around us." In Iran practically all buses running are now Mercedes-Benzes. Two of Baghdad's proud new bridges are German-built, as is the new one across the Nile at Cairo. The products of Bayer's giant Leverkusen works now fill the drugstores of Southeast Asia. Three years after the French gave up Indo-China, half the cars in Laos are German-made; in an auto race in the Belgian Congo, Volkswagen took the first eight places. The heavy-machinery firm DEMAG has built the first steel works...
ULRICH HABERLAND, 50, is the temperamental boss of Leverkusen's huge Bayer works (biggest single chunk of the I. G. Farben chemical empire now being decartelized). Ex-Nazi son of an East German clergyman, he now claims to be apolitical. He is the reviving chemical industry's chief business strategist...