Word: levers
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Dates: during 1940-1949
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...conference, the President said he still hoped that no special session would be necessary. He had a plan of his own to meet at least part of the crisis. The solution, said the President, was conservation of food. He had appointed a 26-man Citizens Food Committee, headed by Lever Brothers' high-powered President Charles Luckman (TIME, June 10, 1946) to recommend ways & means of doing the job. He had mobilized a new "working organization" to back up the committee recommendations. Meanwhile he urged everyone to cut down by "being more selective in foods we buy, particularly livestock products...
...optimism then. The basis for it was the belief that the balloon would soon level off and that it would finally land, on higher ground than it had rested on before the war, but in a stable position nevertheless. But last week, despite all sorts of order-shouting and lever-jerking, prices were still going up like the balloon that carried Aeronaut Ira Thurston out over Lake Erie...
Like the hero of a soap opera, Lever Brothers' Charles Luckman this week embarked on a new adventure. Lever went into the cosmetic business: it bought Manhattan's Harriet Hubbard Ayer, Inc. For one of the biggest U.S. cosmetic companies, with gross sales of $6 million to $8 million a year, the price was low-only $5,500,000 for the stock and working capital of Ayer...
While Bricker scrunched 215 pounds down as far as he could, the driver gave the car full lever. It started off at 5 m.p.h. The Senator took a quick look back, let go a stentorian "Watch it!" and ducked again as a second shot cracked out. Again, the little man missed...
Soap Down. Soap manufacturers, who cut wholesale prices 10% only two months ago, announced new reductions. Procter & Gamble Co.'s cut averaged 5%, Colgate-Palmolive-Peet Co.'s 8%, Lever Bros. Co.'s 5%. Reason: declines in prices of oils and fats...