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Word: levers (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...industry one of the most gossip-ridden of all businesses. But by last week it was not even a gossip secret that J. Walter Thompson was having an unprecedented boom. Within the month J.W.T. has snagged: 1) the entire Ford account- from Detroit's Maxon Inc.; 2) Lever Bros.' Vimms from B.B.D.&O.; 3) most of Owens-Illinois Glass from D'Arcy...

Author: /time Magazine | Title: ADVERTISING: Boom at J.W.T. | 12/27/1943 | See Source »

...jumped by a Zero at 100 feet," he said. "Then I used the hand lever to dump the flaps and I saw the Jap go by and pull up in a turn. I just held my trigger down until he blew...

Author: /time Magazine | Title: AIR: Combat Report | 10/25/1943 | See Source »

...more entitled to make these artistic gestures than Arturo Toscanini. The most famous of all living Italians except Mussolini and the most famous living embodiment of the art of music, the little, white-haired 76-year-old maestro had for years been using the lever of his prestige to pry at the roots of Fascism. To most Italians, who rate music as important as food and wine and a good deal more important than politics, that lever was a powerful one. To music-loving Germans (who gave him a smashing reception as conductor of the Bayreuth Wagner Festival...

Author: /time Magazine | Title: Music: Act I | 9/20/1943 | See Source »

Glider Crackup. Suddenly our pilot reached up, hesitated a fraction of a second, then smacked the tow release lever. With a twang like a snapped harp string, the long white towing cable vanished. The pounding thunder of air dropped to a murmur...

Author: /time Magazine | Title: Army & Navy - Envelopment from the Sky | 6/28/1943 | See Source »

...other executives snap into line, and that teams of writers and researchers then proceed-with a precision that would make the Radio City Music Hall Rockettes look like an awkward squad-to produce that exact story down to the last semicolon. In short, put idea in slot, pull lever and zing-next thing you know a million copies are all over every place...

Author: /time Magazine | Title: A Letter From The Publisher, May 17, 1943 | 5/17/1943 | See Source »

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