Word: levers
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Dates: during 1940-1949
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Died. Sir Francis D'Arcy Cooper, 59, chairman of the giant Lever Brothers & Unilever, Ltd. (Sunlight soap in Britain, Lux in the U.S.); in Reigate, England. He succeeded to the chairmanship after the death of Lord Leverhulme...
Next week a frustrated soap-opera character will have the dubious distinction of turning up in two lathery melodramas at the same time. His script name is Michael West (played by Actor Joe Julian), gimpy-legged lover of Big Sister, a radio do-gooder of note. So attractive did Lever Bros. (Lux, Rinso, Swan) find Mike, whose love for Big Sister is not reciprocated save in a highly platonic way, that they decided to give him a program of his own, tentatively entitled Bright Horizon; The Story of Michael West...
...Francis A. Countway (Lever Brothers Co.-soap...
...Brooklyn-Philadelphia ballgame from Ebbets Field. Bulova Watch Co. paid $4 for a time signal before the game, $8 for another in the evening. Sun Oil Co. shelled out $100 to televize Lowell Thomas and his news, Procter & Gamble paid the same to put on Truth or Consequences and Lever Bros, another $100 to give their television of Uncle Jim's Question...
...Secretariat declared: "Measures the French Government will take in drafting future statutes will be humane but firm. The intention is simply to put [Jews] in a position where they can no longer harm the country. They will be removed from every job where they have a hand on the lever of any French activity -banks, industry, commerce, press, radio, cinema, publishing and the theater, as well as public administration...