Word: levers
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Dates: during 1960-1969
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...agency in 1946, seven years out of Northwestern University, moved up through marketing and research ranks. Winston (Princeton '41) came in 1946 as an account man, made his mark by landing the Johnson's Wax account in 1952. Chambers (Harvard '42) came in 1956, ran the Lever Bros, and General Foods accounts before taking over the New York office...
...million-a-year corporation is a step that Mahoney considers a challenge. He claims no fear of Coca-Cola and Pepsi-Cola, Canada Dry's two higher-ranked competitors in the soft-drink field. Says he: "I'm used to competition from giants-like Procter & Gamble and Lever...
...When he left Washington, the President was thoroughly aware that his trip was something of a long-distance whistle-stop tour, an exercise in diplomacy that could help burnish his tarnished image. Johnson has manipulated most of the levers of presidential power with a skill matched by few of his predecessors, and in the process has achieved a legislative record second to none. But he has been unable to budge the lever that in the end controls all of the others: public opinion...
...sadly that simian acuity makes an ideal subject for laboratory experiment, but they rather disapprove of the whole business. In one case, two rhesus monkeys were strapped into adjoining cubicles and subjected to electric shock. One of them, designated the Executive Monkey, could stop the shocks by pulling a lever, which he was required to do for hours on end. The other soon learned that his control was a dummy lever, and lost all interest...
...part, Board of Trade President Douglas Jay, whose own hearing on the case starts next month, pronounced himself "in general agreement" with the commission. With that prejudgment in prospect, P. & G. and Lever will almost certainly be forced to cut their ad budgets-and perhaps to trim prices by as much...