Word: levers
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Dates: during 1960-1969
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...food. The earth's population, already underfed, is expected to double by the year 2000, will then require three times as much food as it now grows. Consequently, when the present program expires at the end of 1966, the Johnson Administration plans to use farm surpluses as a lever to make underdeveloped nations grow more food for themselves...
Flamencos & Astronauts. Even deter gents, capital offenders of eyes and eardrums, have begun to inject a light touch. Lever Brothers' Breeze includes a towel as a premium in its package, and spends much of its precious 60 seconds showing a man flamencoing in the bathroom, snapping the towel about his shoulders and abruptly turning into Jose Greco when the spirit moves him. Presumably his wife is Breezing the dishes, but she never appears...
...Linden has lately been relieved by a couple of fashionable boutiques and some six-story buildings of aluminum and glass. The ponderous, ugly neoclassicism of the Stalinist era is shunned by the city's chief architect, Joachim Mather, 40, who draws his inspiration from Manhattan's Lever House. But to step into glistening West Berlin is still not only to step into another country; it is almost to visit another planet...
...lots had to be bought, including one occupied by a new office building. Lambert agreed with city planners that the new palazzo should meld with the old-world architecture of the Palais Royale-yet he wanted a contemporary design. Finally, recalling his delight at seeing Manhattan's Lever House in 1952, the Yale-educated baron chose the U.S. firm of Skidmore, Owings and Merrill, whose partner in charge of design, Gordon Bunshaft, revolutionized the appearance of American banks with his glass and aluminum structure for the Manufacturers Hanover Trust Co.'s Fifth Avenue branch twelve years ago. Today...
...Chamber of Deputies, he lacks control in the Senate. And last week the balky Senate threatened Frei's whole reform program, including his plan for "Chileanizing" the copper industry by buying into U.S. copper companies. Still, Frei hoped to use the profits of his trip as a lever on the Senate. "The world believes in and hopes for what is happening in Chile," he said last week. "It has faith in our country." It remained to be seen whether the Senate shared that faith...