Word: levers
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Dates: during 1960-1969
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...blessing. In starting from scratch the third time, the company virtually scrapped hand-assembly methods, today makes 75% of its watches by machine. As a result of its super-efficiency, Hattori claims to have been for five years the non-Communist world's largest maker of jeweled-lever watches. Last year it turned out 5,900,000 wristwatches, 53% of the Japanese total, this year expects its output to rise...
...Johnson is expected to win. If Johnson wins, for instance, 62 per cent of the vote, his margin will be something like 750,000 votes in the state, and the rest of the Democratic ticket, headed by Senator Philip Hart, is expected most voters will pull the straight party lever. An unprecendencd number of Michigan voters will have to take the trouble to split their tickets if George Romney is to be re-elected Governor...
...Lever Bros...
...pattern now shapes up something like this: from 12% of the market four years ago, fluorides have grown to 35% of total toothpaste sales in the U.S., and the percentage seems sure to rise further. Crest still dominates the market, with 30% of all toothpaste sales. Far behind trails Lever Brothers' Pepsodent Fluoride, as well as Colgate's and Bristol-Myers' other fluoride brands - all of which total about 5% of the market. The A.D.A. endorsement is bound to help Colgate's new brand. But almost unnoticed last week was the fact that the A.D.A. also...
...smoke 20,000 ft. high. The tanks burned for 96 hours, despite efforts by U.S. planes to smother the flames with foam bombs. A tidal wave hurled fishing boats far inland. A nearby island rose 9 ft. in a series of jolts, as if a giant were using a lever. Tunnels caved in; a train was buried beneath the collapse of an overpass...