Word: levers
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Dates: during 1960-1969
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...Francisco Franco, who wants a monarchy to succeed him but who is none too happy at the prospect of installing the present Spanish Pretender, Don Juan, went out of his way to welcome Carlos back to Madrid. The threat of competition from the Carlists would give Franco a useful lever to make disdainful Don Juan more receptive to his wishes. In Holland, all this maneuvering only served to increase the fear that Princess Irene and the whole House of Orange might one day become a tool in a Spanish struggle for power...
Tide's In. The major soap manufacturers are often called the Big Three -Procter & Gamble, Lever Bros., Colgate-Palmolive-but a more apt description of the industry would be the Big One. P. & G. accounts for more than half the cleaning products sold in the U.S., and its profits are more than three times those of its competitors combined. P. & G. and Lever were once equals in the laundry room, but P. & G. rose to the top on Tide, the first powerful heavy-duty detergent; introduced in 1946, it is still the bestseller. Lever tried to counter with Rinso...
Today's big fight is over low-suds detergents for automatic washers. Lever's All leads the field with 36% of low-suds sales-but All once had 98% of the business, and a free sample box was always to be found in every new automatic washing machine. P. & G. muscled All out of the machines by offering manufacturers free TV plugs if they switched to giving away its low-suds Dash or high-suds Tide instead. When a new "active" All formula successfully slowed the upward pace of Dash, P. & G. moved to a new battleground...
...Cold. Beleaguered Lever is doggedly fighting back with a new Cold Water All, a low sudser that works in cold water and is being pushed in a series of TV commercials stressing that women could go on washing even if the hot water were turned off in cities across the U.S. Lever claims that it saves the cost of heating 30 gallons of hot water for each machine load, is easier on delicate fabrics, and prevents shrinkage. But the job of propagandizing skeptical housewives into believing that cold water washes as well as hot will be long and costly...
...plot deals with the dastardly career of Sweeney Todd, whose crimes are committed in a new and grisly way. The victim is seated in Sweeney's barber chair, a lever is pulled, and chug, chug, chug--the infernal contraption hauls the fellow off to be chopped up for the filling of veal pies. Sweeney's activities affect a wide circle of people including a hypocritical parson, an asylum warden, a judge, various military gentlemen, a tubercular heroine, and other hangers...