Word: levers
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Dates: during 1960-1969
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...successful product that smaller, weaker originators are frequently swamped. In industry, this is now known as the Lestoil syndrome because of the experience of Lestoil Products of Holyoke, Mass. Lestoil scored a hit with its liquid household cleanser and gleefully watched sales climb to $25 million. Then Lever Brothers followed with Handy Andy, Procter & Gamble with Mr. Clean; recently Colgate weighed in with liquid Ajax. Lestoil's sales have fallen to $16 million, and the company has had to stop paying dividends...
...upper lever Humanities program will gain four courses next year. Alan E. Heimert, assistant professor of English, will give Hum 144, Intellectual Dialogue in Nineteenth Century America...
Peterson (minutes later): I think we are about five miles out now. We are going to start making our approach . . . It's hard to operate. If we pull this lever here, would it slow up the plane...
...gifted contemporaries as Mies van der Rohe, Breuer, Gropius, Saarinen, Rudolph, Belluschi and Nervi. Architects themselves seem highly mindful of TIME'S role in bringing architecture to a wider public. Gordon Bunshaft, the man who gave a lift to Manhattan's Park Avenue with his famous postwar Lever House, says. "There are times when we don't know whether we're working for a client or for TIME...
...nearly as big. Activate its batteries and an aerial view of a terrain nicely dotted with factories, bridges and other targets moves across a simulated TV screen; a silhouette of a plane also appears, and by turning the controls this can be made to pass "over" a target. A lever launches missiles from the cowling. More dazzling than durable, it is sold in supermarkets exclusively. Deluxe Reading Corp...