Word: levers
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Dates: during 1960-1969
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Military Snickers. In De Gaulle's eyes, France's most effective lever on leadership will be its force de frappe, which he will brandish as proof of France's rightful place beside the U.S. and Britain in directing Western policy. Its private deterrent is an expensive luxury for France-$300 million a year-and will become costlier still. For its money, France next year will have an operational force of 50 short-range Mirage IV bombers, each carrying two relatively low-yield atom bombs. Snickering military experts point out that this will be equal to only...
...investments are in food, tobacco and beverages. The lion's share of the foreign investment in the U.S. is British. The British have increased their holdings from $1 billion to $2.5 billion since 1950, mainly by increased investment in such companies as Brown & Williamson Tobacco, Thomas J. Lipton, Lever Brothers, Bowater paper and Shell Oil. Canadians run second with a $2 billion U.S. investment, mostly in railroads, insurance, liquor and farm machinery...
...York's Governor Nelson Rockefel ler pressed a lever, and psss-CHUNK! -a pile driver began to hammer in the first pile for a 200-ft. observation tower, the highest structure at the New York World's Fair 1964-65, and part of New-York State's elegant $5,000.000 pavilion, designed by Architect Philip Johnson. The fair, declared the Governor, was going to be a vast success, visited by 70 million people, and yielding "lasting benefits as a magnificent showcase...
...Paris hotel, and sold stoves door to door in Scotland before coming to the U.S. to work for Pollster George Gallup. When he set up his agency in 1948, Ogilvy made a private list of the five clients he wanted most: General Foods, Bristol-Myers, Campbell Soup, Lever Bros, and Shell. Today he has some business from all five, and his agency's billings ($47.5 million last year) are almost eight times greater than a decade ago. Recently he was selected by Washington to sing the charms of the U.S. to prospective tourists from Britain, France and West Germany...
Died. Louis Skidmore, 65, co-founder (with his brother-in-law Nathaniel Owings) of the U.S.'s most uncompromisingly modern architectural firm, Skidmore, Owings & Merrill, which, beginning with Manhattan's Lever House, made stark glass-and-steel structures into the silhouette of U.S. business prestige; after a long illness; in Winter Haven, Fla. From the firm's start in 1936 until his retirement because of ill-health in 1955, dapper, Indiana-born "Skid" set his sights by Mies van der Rohe's hard-edged lines, attracted some of the nation's top architects into S.O.M...