Word: levers
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...Lever Brothers...
...control the process, Skinner insisted on a machine. On his prototype machine, the size of a portable record player, the student pulls a lever to make a frame appear in the window. He ponders, writes his answer, pulls the lever again. The answer moves under glass (to prevent his changing it) and the correct answer appears. As the Skinnerian student clicks along, he concentrates fully on each item, advancing only when he is ready to answer. If he gets spring fever he may stop work, but at least he misses nothing, as he would in class. If he wants...
...lead in developing not only the area surrounding it but also other parts of Cambridge. In civic affairs Harvard might take a good example from M.I.T. The new Technology Square development, covering about eight acres, represents a joint effort by MIT, an investment company (Cabot, Cabot, and Forbes) and Lever Brothers to develop an area primarily for industrial purposes. MIT went into the project as an investor, not as an academic institution...
Voluminous records of the flight proved that Ham had performed magnificently. In spite of fearful acceleration forces (up to 18 Gs) and weightlessness that lasted seven minutes, he had worked his light-and-lever system without a single error, never getting a shock...
Chimp No. 65 had been trained at Holloman to work a simple system of lights and levers. He had learned that if he pushed one lever at least once every 20 seconds, he would avoid a slight electric shock in the pad of one of his feet. When a blue light flashed, he knew that if he pushed another lever in less than five seconds, he would also avoid a shock. His performance would show how much his psychology was affected by the stresses and strains of space flight...