Word: levers
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...voters, especially in the big cities, to register. (One of Jack Kennedy's polls shows that if most of the unregistered 3,778,000 in New York, for example, could be persuaded or coerced into registering, six or seven out of every ten would pull the Kennedy lever in November.) Back in Hyannisport, Bobby showed the lines of fatigue under his suntan, but he had no time for relaxation. Uppermost in his buzzing mind were the plans for yet another campaign of Kennedy specialists: a road show by a team of political and voting experts that will discuss local...
...original boss ladies of U.S. business, longtime president of cosmetics maker Harriet Hubbard Ayer, Inc., who took over on the death of her first husband (Vincent B. Thomas) in 1918, became in 1937 the nation's highest-paid ($100,000) woman executive, sold out to Lever Brothers in 1947; of pneumonia; in Manhattan...
...striking for a five-day week but want to continue receiving the seven days' pay they now get for working six. No major U.S. railroad has a five-day week for employees who man the trains, and a settlement on union terms could be used as a lever to get a five-day week on other railroads...
...almost as much about a product as the manufacturer, and shied away from gimmicky ads. With the help of Resor's wife Helen, Thompson was among the first ad agencies to hire women and to make a play for the woman's market, won such accounts as Lever Bros., Pond's and Kraft Foods. Thompson was also the first U.S. ad company to go abroad, now has 36 foreign offices, boasts that its ads can reach 65% of the total population of the free world, 85% of its purchasing power...
BIGGEST U.S. ADVERTISER in 1959 in major media was General Motors ($110.6 million), which ousted Procter & Gamble ($105.6 million) from lead. Others, according to rank: Ford Motor Co. ($61.7 million), General Foods ($61 million), Lever Brothers ($57 million), American Home Products ($52 million), Colgate-Palmolive ($50 million), Chrys ler ($47 million), R. J. Reynolds Tobacco ($39 million) and American Tobacco ($35 million...