Word: levers
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Looking for a firm that could best "express the newest in materials and design," Connecticut General executives fanned out over the country, picked S.O.M.'s Gordon Bunshaft and William S. Brown, the team that had designed Manhattan's medal-winning Lever House (TIME, April 28, 1952) and Manufacturers Trust Co.'s Fifth Avenue branch (TIME,' Aug. 31, 1953). In crewcut, hard-driving Gordon Bunshaft, 48, the insurance company rapidly discovered it was dealing with a stubborn, topflight designer, with a no-nonsense approach. Architect Bunshaft, who keeps one eye cocked on Corbusier's concern with...
...Hawaii, Canada, and across Europe via Radio Luxembourg. Since 1933 she has brought in about $11 million in network time charges, helped Procter & Gamble sell 3 billion boxes of Oxydol (to get clothes "whiter than sun-white''). Last year Ma was leased to other sponsors, e.g., Lever Bros. (Spry for "nongreasy donuts") and Lipton ("new Flo-Thru Tea Bags"), but P.&G. refused to sell her outright...
Democracy at Work. In Miami, the Herald, clarifying to readers the voting levers and an oddly phrased resolution on rezoning a strip of the beach front, pointed out that if they were FOR it, they should pull the lever AGAINST, and if AGAINST...
...emotional issue of foreign relations, subtle differences mark the party attitudes. Liberals cherish the British Commonwealth as a purely sentimental unifying influence. John Diefenbaker (though he is the first Tory Prime Minister with a non-British name) loves Britain-and sees it as a useful lever to help Canada resist U.S. domination. In London for a Commonwealth Conference soon after his election, Diefenbaker invited his fellow Prime Ministers to send their finance ministers to Ottawa this fall to talk up Commonwealth trade. And back in Ottawa, he called on Canadians to shift 15% of their U.S. purchase orders to British...
...LEVER BROS, will market its first low-suds powdered detergent for automatic washers by taking over Monsanto's ALL. Monsanto will continue making ALL for Lever, but lacks sales force to stay afloat in detergent race. ALL was major part of Monsanto s consumer-products business, which slid 9% last year...