Word: levers
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...great and growing number of Americans are willing and able to buy products considered luxuries (or unheard of) by their fathers, and even by themselves a generation ago. Says Lever Bros. Chairman Jervis Babb: "The great mass of American families have graduated from a people who work for a living to a people who work for luxury. Price is no longer a basic standard. People buy for value. The store's problem is not to get rid of steaks, but to move the hamburger...
...position, and Pete Everest had swiftly checked instruments, controls, oxygen. Into the mike in his mask he began to count the seconds before the drop: "Five . . . four . . . three . . . two . . . one. Drop me, dad!" The bomber pilot pulled a lever, and the X-2 plummeted away...
...quiet, precise executive, Harvey Jr., the eldest son, stepped into his father's shoes at the age of 39. As a toddler he had pulled the lever to start the first Firestone tire plant operating, and like his brothers,* he went to work climbing through the ranks after graduating from Princeton. As president during World War II, he turned to synthetics, made Firestone the first U.S. company to produce man-made GR-S rubber on a large scale...
...other bells hang in the arches on three sides of the tower. Chains attached to them extend to a control platform from which the principal player operates them. He controls the second and third largest bells with a foot lever connected by chains to the clappers. These bells are rung in unison with the big bell, giving a fundamental note which continues throughout the performance. The other bells must be adapted to this basic tone...
...true nature of Naziism and the cause of World War II. Of the many valuable historical works that have drawn on these sources in recent years the latest is Edward Crankshaw's Gestapo: Instrument of Tyranny, a chillingly felt, warmly told, and concise study of the main lever of Nazi power...