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Died. Francis A. Countway, 79, longtime (1913-46) president of Lever Bros. Co., U.S. subsidiary of the British-Dutch Unilever empire; after long illness; in Boston. After his rise from general manager and treasurer, quiet, publicity-shy Countway raised sales from less than $1,000,000 in 1913 to $250 million in 1944. He invented B.O. during a golf game to boost his product, Lifebuoy; presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry; in 1939 received the highest salary with bonuses ($469,713) outside Hollywood...

Author: /time Magazine | Title: Milestones, Oct. 3, 1955 | 10/3/1955 | See Source »

Last week the Israelis sent water-the most precious commodity in the Middle East-coursing into the parched southland. Before a happy crowd of 15,000 at Rosh Haayin, ten miles from modern Tel Aviv-Jaffa, old President Itzhak Ben-Zvi thanked God and pressed a lever. With a roar giant diesel pumps began to send water from the Yarkon River into a 66-in. pipeline that snakes toward the Negev plateau 65 miles away...

Author: /time Magazine | Title: BUSINESS ABROAD: Water for the Negev | 8/1/1955 | See Source »

...Distillers Corp.-Seagrams, $9,815,375; General Foods, $9,351,441; Procter & Gamble, $7,251,400; Lever Bros., $6,803,797; National Distillers Products Corp., $6,718,375; Schenley Industries...

Author: /time Magazine | Title: ADVERTISING: The Top Ten | 6/13/1955 | See Source »

...transformed into a gleaming room swimming in diffused light and housing what was unquestionably the hit of the show: a handsome cross section of contemporary U.S. archi-texture. Among the large scale-models and ceiling-high photomurals: Pittsburgh's aluminum-sheathed Alcoa Building, Manhattan's stilt-borne Lever House, Chicago's glass towers by Mies van der Rohe and Frank Lloyd Wright's laboratory for the Johnson Wax Co. in Racine, Wis. Spotlighted in a second gallery, blacked out with velvet draperies, were a host of machine-made objects from frying pans and plastic cups...

Author: /time Magazine | Title: Art: Americans in Paris | 4/18/1955 | See Source »

Somewhere in the Kremlin, the Communists appear to keep a Machiavellian UNIVAC with buttons, lights and levers that can bring into operation any one of 10,000 devices of skulduggery. Press the button labeled Peace, and peace doves take off from dovecotes in every capital; pull the lever marked Hate America, and such words as "jackal" and "hyena" leap into stereotype on a hundred printing presses. The cold-war machine comes equipped with a Parliament-Persuader that brings out Communist hecklers in Rome, Paris and Tokyo, a Double-Meaning Coding Machine for use during U.N. debates, an Automatic Truce Violator...

Author: /time Magazine | Title: BERLIN: Kleine Blockade | 4/11/1955 | See Source »

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