Word: levers
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Late last night, however, CRIMSON moguls got new hope when it was announced that New York's last publishing daily, the Herald Tribune, has also suspended publication in order no to be "a lever" used to force a strike settlement. With this vast new source of material, the wire services again began to hum from Cambridge to New York
Crossing to the other side of the room, the Lieutenant and I inspected the 30 and 50 caliber machine guns, the three-incher, and the depth charges. To prove his calling, he sauntered up to the big gun, pulled a lever, slapped the breech closed, and joshed, "Wouldn't do to have one of my boy's hands get caught in there." I coughed slightly and agreed, sizing up the six-inch solid steel breech block...
PEREIRA & Luckman, the West Coast architectural partnership formed by Wonder Boy Charles Luckman after he was relieved of the presidency of Lever Bros., will head a group of architects designing $200 million worth of U.S. air and naval bases in Spain...
...nation's largest soapmaker, P. & G. manages to sell 119 bars, boxes, bottles and cans of its products every second of every day, every day of the year. Its share of the U.S. soap market has risen from 30% in 1925 to 40% in 1951. While Lever Bros., the No. 2 soapmaker, and Colgate-Palmolive-Peet Co., No. 3, napped, P. & G. took 69% of the detergent market...
Last year, in the waning days of the Truman Administration, the Justice Department's antitrusters brought a civil suit against P. & G., Colgate and Lever, charged the three with monopolizing the soap market by exchanging price information. Under its new Republican bosses, the Justice Department still plans to try the case. But since a grand jury studied the case for 18 months and found no cause for criminal action, McElroy is sure he will...