Word: levers
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Speakers for the morning sessions are Philip S. Reed, Chairman of the Board of General Electric Co.; John K. Jessup, Chief Editorial Writer, Life Magazine; and Franklin J. Lunding, Chief Executive Officer of Jewel Tea Co. Jervis J. Babb, President of Lever Brothers Co., is chairman of the weekend conference...
When the voters ended his 36-year reign as boss of Jersey City back in 1949, hard-eyed old Frank Hague still clung to one lever of political control-his longtime membership on the Democratic National Committee. The imperial power which had won Millionaire Hague his bulging bank account and his $100,000 summer home was over. New Jersey's Democratic vote was no longer his to deliver. But old habits die hard. Hague went on playing the part of kingmaker...
Almost the entire street level of the new building, Lever House, is given over to a parklike complex of garden and patio, open to the air and open to the casual stroller, while the building itself, a starkly modern, $6,000,000, 24-story, glass-encased monument to the soap industry, rises delicately overhead on stainless steel columns. The net effect is one of jet-propelled urgency held thankfully and restfully...
Beyond the Past. This subtle architectonic paradox was no doubt far from the minds of the directors of Lever Brothers Co. (Lux, Lifebuoy, Pepsodent) when they first approached an architect to design their new U.S. headquarters. The persuasive arguments that set the design and the revolutionary innovations of the building that resulted are both characteristic of the architects they chose. In the 16 years since it was founded in a one-room office in. Chicago, the firm of Skidmore, Owings & Merrill has made itself one of the biggest names in U.S. architecture. Its billion dollars-worth of buildings stretch across...
More than a Quick Profit. When Lever House was in the early design stage, Skidmore experts spent days assembling an impressive array of arguments against ground-floor shops, e.g., shops would require basement storage space that might better serve as a Lever garage, in bad times the company might have to subsidize the shops to give the building a prosperous appearance, etc. By the time the soapmen got to see the final soaring design, they were dead set against shops. "They liked what they saw," says Skidmore, "and they wanted something more than a quick profit...