Word: levers
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...grew Belgian Relief, and out of that the great Hoover relief & reconstruction program after the war. Refusing always to take a penny for salary or expenses, he fed and helped mend the lives of millions of Europeans, fought the European Allies' attempts to use food as a political lever (Winston Churchill's Admiralty strongly suggested to the Foreign Office that Hoover was spying for the Germans). Before Americans had come to know the stolid, moonfaced man in the high collar, he was a hero to Poles, Frenchmen, Baits, Russians, Hungarians...
Other textile manufacturers followed suit, planned cutbacks of 10% to 50%. There were also spreading cuts in wholesale prices, not only in textiles but in soap (Procter & Gamble and Lever Bros, cut 11%) and in shoes...
...checkout stations so that customers could take it easy while waiting to pay bills. The Rest-a-Check is a circular turntable divided into three sections, each with a foam-rubber seat big enough to hold three people. When the check-out clerk is ready, he presses a lever which rotates the seats in merry-go-round fashion; the customer pays sitting down...
Hawkins Falls (weekdays, 5 p.m., NBCTV) won critical good marks last year as a literate, but unsponsored, example of the relaxed "Chicago school" of TV. This year, cut to 15 minutes and tricked out with a sudsy dramatic line, Hawkins Falls seems more intent on impressing its. sponsor (Lever Bros.) than its critics. But even with the added heart tugs of a bedridden invalid, a runaway boy and a self-sacrificing wife, the show keeps enough of its original flavor to be better-than-average daytime TV fare...
...World War I, Sir Ernest got a five-year exclusive sales contract covering the rich diamond fields of Germany's former colony in South-West Africa. He used this tremendous lever to pry his way into the clam-tight De Beers syndicate. In 1929, after secretly buying up 20% of De Beers' shares, he took over the syndicate. It keeps its tight control of diamonds by persuading any who find new fields to join the syndicate and reap the benefits of its controlled prices...