Word: levers
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...When Lever Brothers revealed last month that it was pulling its headquarters out of Cambridge in favor of a $6,000,000 Lever House on New York's Park Avenue, many people around Cambridge-thinking of the nation's "slight economic recession"-feared that the city's industrial position had suffered its worst blow in years...
...most Cambridge businessmen aren't especially alarmed. There are a number of factors which seemingly discount the Lever action. And if there is any pronounced economic slump in Cambridge, only small retail merchants, whose sales have been dropping, will admit...
Cambridge is of course sorry to lose the big Lever executive offices and research laboratories which, together, furnished 1300 jobs. But the firm's manufacturing plant of 1500 workers will stay right on in Cambridge and even expand itself somewhat. Moreover, it looks as if the Lever offices and Laboratories won't be idle for long...
...insurance firm and MIT, are already bidding for the old headquarters. Announcement of the sale will come as soon as appraisers can assess the value. Once the new owner moves in, there's a good chance he will be able to hire back some of the help Lever will soon be dismissing...
...housewives who bought the products. When Loewy came back he told Armour to abolish all the multicolor labels that it had been using, and substitute a simple two-color pattern throughout. Armour saved enough money on color-printing alone to pay for the designer's services. As Lever Bros.' Charles Luckman, another client, put it: "Raymond keeps one eye on imagination and one eye on the cash register...