Word: levers
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...Seattle, the capital of his domain, he has made himself a leading citizen. The job was done in part by the lever of power and the trowel of publicity, but mostly by the touchstone of success. By virtue of his hard-won eminence, he rubs shoulders with bankers and bishops, raises funds for charity, and serves, beaming with pride, as a member of the Board of Regents of the University of Washington...
Soap Opera. The soap industry's "Big Three"-Lever Bros., Procter & Gamble, and Colgate-Palmolive-Peet-were accused by the Federal Trade Commission of unlawful price discrimination against small customers by their rebate system to big buyers. P. & G. admitted that it gave rebates to protect wholesale stocks, whenever it lowered prices. But, said P. & G., it was a practice that had been respected for "many, many years," and once approved...
Amos 'n' Andy sold their program to CBS for $2,000,000. Then CBS sold radio's most durable comedians to Lever Bros. For serving as "technical advisers" on their own show, Amos 'n' Andy will get an additional annual fee from CBS. The plan behind this dizzying high finance: Amos 'n' Andy can now look the Collector of Internal Revenue squarely in the eye and declare that the $2,000,000 is subject to a capital gains tax (25%) instead of income...
...bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever Bros. Co., Loewy went with them...
Within two hours after Togliatti was shot, the machinery of insurrection clanked and rumbled into action as if the control lever had been accidentally jarred. The Red press screamed "Murderers!" at the government. In Rome a mob of sweating, cursing workers hurled cobblestones at grey-clad mobile police, who fired into the air and swung their clubs in earnest. The mobs that poured into the streets frightened the elegant aristocracy and the free-spending tourists in the Via Vittorio Veneto; these gentry, knowing they might be targets for Communist vengeance, retreated to their select caverns of safety, the cool bars...