Word: levers
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...interfere with comfort or convenience. Terrace Plaza bedrooms can be turned into living rooms by day, have multi-purpose closets with built-in desks and bars. The huge windowless base will be a shopping center and office building, housing such varied tenants as J. C. Penney Co., Lever Bros, and Ford Motor...
...Toni for $20 million, Luckman spent $5 million for another (Hedy Home Wave) that was less well known, planned to change all that by thumping advertising. In branching out last week into food products, Luckman had not gone afield: oleomargarine uses many of the same raw materials as soap (Lever's British parent company, Lever Bros. & Unilever, Ltd., and its Dutch twin already dominate the world margarine market...
Some wondered if Luckman was blowing up an impressive but fragile soap bubble. So far the figures have proved otherwise. In two years, he hiked both sales & profits at Lever Bros, by more than 40% (a $20 million net on $350 million gross). Luckman claims that Lux, which had dropped to third place in the toilet soap field, is No. 1 again. So, says he, are Lever's Rinso and Lux Flakes. In the first quarter of 1948, when U.S. soap shipments slumped 17%, Luckman managed to boost...
Under Luckman, Lever Bros, productivity has increased over 10%. Luckman gives much of the credit to suggestions from the workers themselves, under the worker-management "joint plant committees" he set up with his unions. Luckman himself is behind such morale-boosting devices as meals at cost (average price 37?), liberalized vacations (up to three weeks for ten years' service), insurance and pension systems, abolition of time-clock-punching for salaried workers...
...Lever House in Cambridge, Mass., Luckman practices his belief that the best management makes the big plans, delegates their execution. He has surrounded himself with a "first team" of six new, youngish vice presidents. Says Boss Luckman: "They carry the ball. All I do is call the signals...