Word: levers
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...optimism then. The basis for it was the belief that the balloon would soon level off and that it would finally land, on higher ground than it had rested on before the war, but in a stable position nevertheless. But last week, despite all sorts of order-shouting and lever-jerking, prices were still going up like the balloon that carried Aeronaut Ira Thurston out over Lake Erie...
Like the hero of a soap opera, Lever Brothers' Charles Luckman this week embarked on a new adventure. Lever went into the cosmetic business: it bought Manhattan's Harriet Hubbard Ayer, Inc. For one of the biggest U.S. cosmetic companies, with gross sales of $6 million to $8 million a year, the price was low-only $5,500,000 for the stock and working capital of Ayer...
While Bricker scrunched 215 pounds down as far as he could, the driver gave the car full lever. It started off at 5 m.p.h. The Senator took a quick look back, let go a stentorian "Watch it!" and ducked again as a second shot cracked out. Again, the little man missed...
Soap Down. Soap manufacturers, who cut wholesale prices 10% only two months ago, announced new reductions. Procter & Gamble Co.'s cut averaged 5%, Colgate-Palmolive-Peet Co.'s 8%, Lever Bros. Co.'s 5%. Reason: declines in prices of oils and fats...
These critics, however, seem to have overlooked one powerful lever for change. The public might very well go for adult programs if they were advertised more cleverly and expensively. The continuing ability of the Five Foot Shelf and of Mr. Sherwin Cody's Better English Institute to buy full-page ads in the slick publications proves that there is a paying public interested in education and self-improvement. This fact will not forever be lost to advertisers. We have in recent times seen the decline of the supposedly eternal gag type of humor, and its slow replacement by the situation...