Word: levers
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...long-winded soap opera came to a happy ending last week. Back in 1941, huge Lever Bros. (Swan, Spry, etc.) sued equally huge Procter & Gamble (Ivory. Crisco, etc.) in Baltimore, contending that P. & G.'s new Ivory soap infringed on Lever's brand-new patented Swan soap. Promptly, P. & G. fired back with a suit of its own, charging that Swan soap infringed on old Ivory soap (TIME, June 22, 1942 ). After a three-year legal struggle, Lever Bros. won its suit in appellate court last December, got ready to battle P. & G. on up into...
...Bases. Last week, in his 13th Lend-Lease report to Congress, the President touched for the first time on the key role Lend-Lease may play in postwar commerce. He confidently indicated that the settlement of Lend-Lease balances will be a powerful lever: 1) to guarantee that the raw materials of the world will be available to all comers; 2) to reduce tariffs and other trade barriers...
...cake sale. Sample reportage: "Staff Sergeant Oscar Duebec pulled the pin from a grenade he was about to hurl with his right hand when he was wounded in the left hand. Perplexed, he decided to walk to the aid station, keeping the grenade immobilized by continuing to grasp the lever in his right palm. Anxious medics hurriedly stitched the wound, whereupon Duebec walked back . . . relieved everyone by chucking the grenade into enemy positions...
...industry one of the most gossip-ridden of all businesses. But by last week it was not even a gossip secret that J. Walter Thompson was having an unprecedented boom. Within the month J.W.T. has snagged: 1) the entire Ford account- from Detroit's Maxon Inc.; 2) Lever Bros.' Vimms from B.B.D.&O.; 3) most of Owens-Illinois Glass from D'Arcy...
Manslaughter and Mrs. Fish. Society people were also interested in inventions. Mrs. Hamilton Fish bought the first electric automobile in Gramercy Park. During her trial run, a big Negro stepped in front of the car. Mrs. Fish tried to slow down. But she pushed the lever forward and the car speeded up, knocked the Negro down, ran over him. Mrs. Fish tried to stop. But she pushed the lever too far the other way, and the car backed up, ran over the Negro again. This rattled Mrs. Fish. Again she pushed the lever forward too far, again ran over...