Word: levers
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...Johnson man) in trying to hold his top-heavy volume in the face of rising distribution costs and collapsing soap prices. Up rose young (35) S. Bayard Colgate, great-grandson of the founder. Using his family's 40% ownership of the firm's stock as a lever, he booted Pearce out, took over the presidency, in one year had the company once more on an even keel...
...temporary solace. For a universal commodity like soap has to be sold in heroic amounts to make money, and, unfortunately, there is little to choose between soaps. Hence competition is nerve-racking, with Procter & Gamble hanging on to some 40% of the U. S. business, C-P-P and Lever Bros. doing about 20% apiece - 200-odd soapmakers scrapping for the rest. Chief competitive weapon: advertising, for which the soapmakers' bill was a cool $40,000,000 last year. It cost C-P-P alone a good $8,000,000 to remind its Palmolive Soap buyers to "Keep That...
...Procter & Gamble Co. (Ivory); No. 3: Lever Bros. (Lifebuoy, Rinso, Lux), U. S. subsidiary of mammoth British Lever Bros. & Unilever, Ltd., No. 1 world soapmakers...
Founded in 1889 by Herbert Steven Mills, Mills Novelty Co. has been ably carried on by his four sons. General Manager is Son Fred Mills. He is also the company's idea man. For square-faced, affable Fred Mills, having ideas is much like pushing a lever, waiting to see if an idea will come out. Recently one did-slot-machine movies. Why not bring the art of the cinema to bars, restaurants, lunch wagons, station waiting-rooms, drugstores, wherever idle people congregate with time on their hands and minds athirst for esthetic experience...
Indianapolis, leaving John Levi to ship the boat from Mobile to Jacksonville. He cruised it around Florida, discovered that a metal lever had deflected his compass, got sadly lost. But eventually he found his way through the Florida Keys (with a native fisherman's help), moored in Biscayne Bay in January, 1912. One long look at those blue waters and the hamlet on the shore was enough for him. He wired Carl Fisher: "Meet me in Miami ... a pretty little town...