Word: levers
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...line with Weaver's findings-though in some cases ''discovered" independently by other manufacturers using more prosaic methods-are such changes on GM's new cars as lower centre of gravity, improved visibility, partial elimination of running boards, gear shift lever on steering post, door locks on both front doors in some models, locks on ventipanes. Most 1939 cars have the headlights submerged in the fenders; GM's still have their lights mounted independently. Other Weaver conclusions about the public...
...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...
...parade for several years with Barnum's circus, never burned up the roads in a business way. Duryea was for simplification, economy. One model had only three wheels, another had all the functions of steering, braking, gear shifting, spark control and acceleration combined in a single lever. His competitors went out for speed and class, an abundance of gadgets. By 1914 Duryea had quit competing...
...subway passenger had lost his life in a train crash in more than two years. Then one morning a closing car door caught a woman's hand as a local train started to move out of an east-side station. An excited passenger jerked an emergency stop lever. The train jammed to a halt. Into the rear of it banged another local that was coasting into the station. Toll: two deaths, injuries...
...accident's cause: The pilot had taken off without a long enough run, and his plane had stalled because of inadequate speed. They discovered also on the ship with which they experimented that a mechanism had been installed to limit the forward movement of the propeller pitch-control lever. They looked for a similar mechanism in the wreckage of the crashed plane, and found it. The investigators concluded that the crash would probably not have occurred even after the pilot's error, had he got full emergency power from his propeller when he threw the lever forward...