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...these gears must be coaxed from first speed to second, then to third, and in some makes, even into a fourth forward speed. Before they will yield to coaxing, the clutch must be pushed down and let up, the foot accelerator released and pressed down again and the shift lever wiggled about delicately. In addition to causing heavy wear on the parts, all this diddling is a great nuisance to the driver, who in a Utopian state of locomotion would be concerned with only two things: 1) to make the car go at desired speed, 2) to make...

Author: /time Magazine | Title: Science: Shiftless Auto | 10/10/1927 | See Source »

...Fair. Three hundred and one exhibits of receiving sets, binding posts, crystals, coils, batteries were spread over three floors of the building. Some sets sold for less than $10, others for more than $2,000. Experts noted with enthusiasm the predominance of sets featuring the single control lever and operating without batteries from an electric light socket. In their opinion such simplification of radio apparatus will do much to bring instruments into the 21,000,000 U. S. homes that out of a total of 27,000,000 are now without them...

Author: /time Magazine | Title: Business & Finance: Radio Fair | 10/3/1927 | See Source »

Noctovision. Last year's tousle-headed John L. Baird* invited members of the Royal Institution to drop in at his London laboratory for a demonstration of television. The two score gentlemen who went were impressed deeply by the ingenuity of Mr. Baird's "optical lever," a series of whirling lenses mounted on discs, which break up an optical image into minute constituent parts. They were even more impressed by the Baird photo-electric cell, of the colloidal selenium type, which could capture and transmit the minute image parts at unprecedented speed. Last week, between sessions of the British Association, members...

Author: /time Magazine | Title: At Leeds | 9/19/1927 | See Source »

Liggett & Myers Tobacco Co. (Fatima, Chesterfield cigarets, Velvet tobacco): $2,717,000. Lever Bros. Co. (Lux, Lifebuoy, Rinso...

Author: /time Magazine | Title: Business: Biggest Advertisers | 7/25/1927 | See Source »

...Jenkins' invention did not, however, enable a plane to depress its wings, bird fashion. It was an adaptation of the reversible propeller blade already used on water ships but hitherto considered too dangerous for planes because of the havoc a pilot would cause by pulling his reversing lever at the wrong moment. The Jenkins device included a safety catch released only by the contact of the plane with its landing surface. When this catch releases, the pilot can "shift gears," reversing the pitch of his propeller blades so that the pressure they beat up pushes the plane backward instead...

Author: /time Magazine | Title: AERONAUTICS: Brake | 7/25/1927 | See Source »

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