Word: levers
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Tide's In. The major soap manufacturers are often called the Big Three -Procter & Gamble, Lever Bros., Colgate-Palmolive-but a more apt description of the industry would be the Big One. P. & G. accounts for more than half the cleaning products sold in the U.S., and its profits are more than three times those of its competitors combined. P. & G. and Lever were once equals in the laundry room, but P. & G. rose to the top on Tide, the first powerful heavy-duty detergent; introduced in 1946, it is still the bestseller. Lever tried to counter with Rinso...
Today's big fight is over low-suds detergents for automatic washers. Lever's All leads the field with 36% of low-suds sales-but All once had 98% of the business, and a free sample box was always to be found in every new automatic washing machine. P. & G. muscled All out of the machines by offering manufacturers free TV plugs if they switched to giving away its low-suds Dash or high-suds Tide instead. When a new "active" All formula successfully slowed the upward pace of Dash, P. & G. moved to a new battleground...
...Cold. Beleaguered Lever is doggedly fighting back with a new Cold Water All, a low sudser that works in cold water and is being pushed in a series of TV commercials stressing that women could go on washing even if the hot water were turned off in cities across the U.S. Lever claims that it saves the cost of heating 30 gallons of hot water for each machine load, is easier on delicate fabrics, and prevents shrinkage. But the job of propagandizing skeptical housewives into believing that cold water washes as well as hot will be long and costly...
...plot deals with the dastardly career of Sweeney Todd, whose crimes are committed in a new and grisly way. The victim is seated in Sweeney's barber chair, a lever is pulled, and chug, chug, chug--the infernal contraption hauls the fellow off to be chopped up for the filling of veal pies. Sweeney's activities affect a wide circle of people including a hypocritical parson, an asylum warden, a judge, various military gentlemen, a tubercular heroine, and other hangers...
...Society has provided Scriptures for the blind in both the Braille and Moon systems, and since 1944 it has produced a 831-hour recorded version of the Bible. Its Finger-Fono system plays scriptural extracts on a lightweight plastic player whose turntable is spun by a finger-powered lever. But mostly the word is spread by the Society's volunteer workers and colporteurs, hawkers of Holy Writ who carry Bibles, pamphlets and records by donkey and jeep, camel and subway in 123 different countries...