Word: levi-strauss
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Dunlop said many of the business representatives were from well-known companies such as Levi-Strauss...
Long before the U.S. lost its trade balance, it was lopsided with intellectual goods from Europe. Marx, Freud, Sartre and Levi-Strauss were required cribbing. Books translated from the French and German were best sellers and their authors culture heroes. So were their interpreters. As a critic and novelist, Susan Sontag handled European ideas and forms with brilliance and style. The camera loved her dark good looks, and she became an American knockoff of the Continental intellectual as gravely seductive celebrity. The brain, she said on at least one occasion, is an erogenous zone...
...Hegel sees a world with ideas in constant conflict: an original idea or state of existence (called the "thesis") automatically leads to the development of its own contradiction (called the "anitithesis"). The thesis and antithesis, after struggling with each other, form the "synthesis." Great Thinkers love this idea. Marx, Levi-Strauss an similar types found Great Truths in this idea of Hegel...
...pepper this psycho-sexual stew with a generous dose of True West mythos (lassos, gunracks, motel notells), an ensemble cast as good as they get, honkytonk lovesongs and sets designed by Levi-Strauss, and you've got yourself a bowl of three-alarm movie-making...
Part Two, "Understanding the Meaning of Signs" is a retrospective glance at semiotics' coming-to-consciousness. One has Jakobson's ode "Dear Claude, Cher Maitre," addressed to the father of structuralism, Levi-Strauss, and Jacques Derrida's "To Speculate-On 'Freud,"' acknowledging semiotics's intertextual as well as interdisciplinary legacy...