Word: levi
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Dates: during 1970-1979
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With the Astros, Joe Niekro performs a superstitious pitching-day ritual that is bizarre even by baseball standards. Decked out in the same Levi's and black-and-white shirt, he stops on his way to the park for a cup of coffee with a friend. He insists on draping a towel around the neck of Pitching Coach Mel Wright. And then, when his team is at bat, he sits on the same towel on the same spot in the dugout...
...enabled Jordache to make a quick hit in the lucrative market for pricey (about $35 a pair), high-styled jeans that carry the labels of famous designers. Total jeans sales are running 10% ahead of last year, with designer jeans up more than 30%. Compared with the old, proletarian Levi's, which retail for around $20, the designer models are more form-fitting and have fancier stitching and other touches. Until last spring, the market was dominated by Gloria Vanderbilt, Calvin Klein, Ralph Lauren and other names synonymous with class and cash. But Jordache? The name (pronounced Jor-dash...
...rental often tops $300. Local residents, of course, avoid the stores and services that tourists frequent. Even so, their everyday costs are hefty. A modest two-bedroom house in a suburb rents for $1,600 a month; a gallon of gas costs $2.30 or more, a pair of Levi's about $40, cigarettes $1.10 to $2.70, newspapers at least 40? and a pound of steak...
...taken place in almost any American city, east or west of the Pecos. High-stepping city slickers everywhere are discovering that cowboy boots go just as well with a pinstripe suit, a satin disco outfit or designer jeans as they do with a pair of saddle-worn chaps and Levi's. Al Martinez, co-owner of Manhattan's To Boot boutique, has even outfitted an 85-year-old grandmother. Says he: "Sales are phenomenal. This fall will be crazy. I just hope we have enough boots...
...There is bound to be a profound debate on the identity of the party itself and on the whole idea of Eurocommunism," says Arrigo Levi, former editor of Turin's La Stampa. "Did it go too far or not far enough? The left wing will say we have to be more strongly 'Communist' in order not to lose more ground on our left. The right wing will say we have to recover more of the floating vote from the center and therefore we have to become more social-democratic." The outcome of the debate may well determine...