Word: levi
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Dates: during 1970-1979
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DIED. Walter A. Haas, 90, honorary chairman of the board of Levi Strauss & Co.; in San Francisco. A marketing wizard, Haas joined his father-in-law's floundering jeans company in 1919 and, barely altering a stitch in the product, turned it into an American institution...
After this scene begins the perilous descent into the cheap gimmickery of the fourth act. David Levi's Camillo is a barometer for the travesties of this act. Levi starts as a glorious Camillo, wonderfully obsequious to his lord but courageous enough to flee with the King of Bohemia. Levi enters the fourth act wearing a turbanlike sunbonnet and granny sunglasses, doing a mincing dance. The Adams House crowd roared...
...Levi is not alone. Ed Redlich wears a white Santa Claus beard for his disguise. Dan Breslin's Autolycus is complete with a black construction-paper moustache. Breslin's performance is all jerking eyebrows, scat songs and slapstick falls...
Some of the FTC's recent actions, such as permitting lawyers to advertise despite the American Bar Association's restrictions and forbidding companies like Levi Strauss or Florsheim from setting minimum retail prices on their products, have benefited consumers. But the agency's excesses endanger its important consumer protection work. Says Republican David A. Clanton, one of the five FTC commissioners: "The trouble with the pendulum swinging the other way is that you knock out all the good stuff as well as chastising us where we need to be chastised." But when the final votes are taken...
Nevertheless, organizing students seems to be a more difficult process these days. The labels on jeans have changed from Levi to Klein and t-shirts have been replaced by Gloria Vanderbuilt blouses. It seems that activism is not as "chic" as it was ten years ago and perhaps we should be thankful that the regressive 1970's will be over in a few months. Historically, every even numbered decade has been a progressive one.....let us see what the '80s will bring...