Word: levi
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Dates: during 1980-1989
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...site of a former tavern, the Square has become the saloon of choice for San Francisco politicos, media types, sports figures and an assortment of others who can either shout above the din or do not mind it. Walter A. Haas Jr., executive committee chairman of Levi Strauss & Co., celebrated his 65th birthday during a surprise party at the Square in 1981. Last year Mayor Dianne Feinstein presided over a good-luck staff lunch at one of its dining room tables just before her triumph over a recall attempt. She received a standing ovation from the house as she entered...
...notoriously hard-bargaining committee managed to extract truckloads of money and merchandise. M & M/Mars donated $5 million and sweetened the deal with 500,000 Snickers bars and 500,000 bags of M & Ms candies. Levi Strauss will put clothes on all 700 U.S. athletes and coaches plus some 40,000 staffers at the Games, from Ueberroth down to the parking-lot attendants. IBM has lent 200 of its Personal Computers and 190 word processors, among other gear...
...Donning Levi's and a college T shirt emblazoned STANFORD is not an act of political rebellion but of status seeking. For Soviet youngsters, Western products proclaim to their friends, "I can get what I want." A scarf with a designer signature adds a dash of color to what can be a gray existence. Nor are Soviet officials immune to the temptations; it is often their children who are first to sport the latest Western clothes, courtesy of a trip abroad or a state store reserved for the elite. "What cannot help alarming us," Chernenko said last year...
...Levi- and tee shirt-clad group of young men on the stage is evidently rehearsing for a play: they say their lines and listen as the director shouts advice. But there is something odd about this wholesome-looking bunch: they speak in high falsettos, some swing their hips a la Marilyn Monroe, one wears a luxuriant wig of long, flowing curls...
...most striking difference in the new Sears is the emphasis on apparel. Whereas in the past, customers had a choice only of Sears' own lines, they can now find national-brand merchandise as well as labels bearing the names of celebrities. In the jeans department, Levi's can be found next to Sears' familiar Tough-skins. The men's departments have an Arnie line, named for Golfer Arnold Palmer, which includes $95 tweed sports jackets, and will soon carry Johnny Carson suits. Women can find garments bearing the labels of Model Cheryl Tiegs and Tennis Player...