Word: levi
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Dates: during 1980-1989
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Advertisers apparently share that optimism; the network has already lassoed such big league sponsors as Kraft Foods, Levi Strauss, Ford, Sears and R.J. Reynolds. "We launched TNN on Monday with 20 advertisers," says Dan Ruth, a spokesman for Group W. "We sold all the time we had." The going rate: $800 a minute. According to Robert Alter, president of the Cabletelevision Advertising Bureau, an industry trade group, "There's a very definite market for country music, and the market is probably more universal than people suspect...
Blue-Jeans Giant Levi Strauss & Co. hoped to cap a decade of surging profits in 1980 by clothing the U.S. Olympic team for the Moscow Games. Not only did the American team pull out of the competition but the denim fad deflated at about the same time. The company's profits fell 43% in two years, to $126.6 million in 1982. Undeterred, Levi Strauss has won the job again and will be outfitting U.S. participants for their ceremonial appearances at the 1984 Los Angeles Games. The company will also provide uniforms for the staff and employees. All told, Levi...
...this sounds Like a lot of money, F. Don Miller, executive director of the U.S. Olympic Committee, points out that corporate Olympic contributions are "a great American tradition." Levi Strauss hopes to rekindle an old tradition of its own: growth. With a boost from pre-Olympics publicity, it is expected to show a hefty gain in profits this year...
...organize time and myth with music; we mark our lives by it. The death by assassination of John Lennon was an event that mingled music and myth and completed the relationship between the two. Music, as the anthropologist Claude Levi-Strauss once said, "unites the contrary attributes of being both intelligible and untranslatable...
...dressed in dark glasses, Levi's and running shoes, Lombino headed for the U.S. passport office on Manhattan's Fifth Avenue. Though he had been assured that there would be no problems, Lombino, now joined by Campione, nervously showed up an hour early to check out the area. They quickly spotted too many men wearing trench coats and reading newspapers. Sensing a trap, Lombino ran down the up escalators to the street and jumped into a cab before he could be captured. The startled Campione simply disappeared into the crowd...