Word: levi
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Dates: during 1990-1999
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Coca-Cola, McDonalds and Levi's Jeans are the magic words in a land that is being overrun by American consumerism: Coke is served at every meal, the golden arches sit imperiously on every few city blocks and entire stores are dedicated to the purchase of los blue jeans...
That picture is contradicted, however, by a man who told French police that at the tunnel entrance he saw the black Mercedes surrounded by motorcycles, one of which appeared to cut it off just before the crash. The witness, Francois Levi, who was driving with his family that night, says he entered the tunnel two cars ahead of Diana and Dodi. "When the motorcycle cut in front of [Diana's car]," he says, "I saw a large white flash...
...this agency hopping is testing the long-held view that a brand can't be built overnight, and needs to be cultivated and nurtured systematically. "A successful brand has a personality and a conversation with consumers," says Steve Goldstein, vice president of marketing for Levi Strauss, which has used Foote, Cone & Belding and a predecessor agency for 65 years. "But if you keep changing the voice of the person talking, it's very hard for consumers to trust a brand...
Also at the ceremony, Wilson awarded the $500 Doris Cowen Levi Prize to Kate deLima. The prize is awarded to students showing excellence in musical theatre...
...awarding the Levi prize to deLima, Wilson listed her accomplishments in musical theater, including playing Countess Almaviva in Dunster House's "The Marriage of Figaro" and holding the title role in the Harvard-Radcliffe Gilbert & Sullivan Players' production of "Patience...