Word: levi
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Dates: during 2000-2009
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...Robin Hemley, in his book Invented Eden, asks if someone did just that. In 1986, a Swiss reporter named Oswald Iten returned to the rain forest and found the Tasaday wearing Levi's jeans and T shirts. They said that they were local farmers who had been coerced previously into playing cavemen. A few weeks later, a team from Der Stern arrived, led by the Tasaday's original discoverer, and found them once again wearing leaves. That, supposedly, proved they were fake. Comparisons were drawn with Piltdown Man, the great paleoanthropological hoax of the early 20th century...
Shelby J. Braxton-Brooks ’03 says she does not like to be labeled—even when it’s for a prestigious award like the Radcliffe Cohen Levi Prize, which honors a student who “combines talent and energy with outstanding enthusiasm for musical theater...
...wasn't until the '80s with the advent of liberal leader - and fan of all things American - Turgut Ozal that they gained mass acceptance. A largely youthful population - some 55% of Turks are under the age of 25 - fueled the rise of Mavi, and by 1996 it had overtaken Levi's as the country's No. 1-selling jeans brand. That same year, Akarlilar invested $20 million to set up Europe's largest integrated fashion jeans factory in Cerkezkoy, a tiny hamlet in rural western Turkey, 120 km from Istanbul. More than 1,500 people work here at the company...
...subtle washes and tailored details such as welt pockets and bound buttonholes have become the overnight favorites of models like Gisele Bundchen and Carolyn Murphy. The jeans are so hot that Barney's and Fred Segal can't keep them on the shelf, and they are rumored to have Levi's creative team in a tizzy. Of course, Levi's is a 130-year-old multibillion-dollar global brand, and Habitual is a shoestring outfit based in a studio in New York City's Hell's Kitchen. "A lot of innovation credit is being given to the small brands," says...
Thus stain-resistant trousers. The idea of pants as a bib is one whose time has come. Levi's Dockers brand has unveiled its Go Khaki with Stain Defender line. Treated with DuPont Teflon, these trousers allow the wearer to spill any "oil or water-based liquid" (e.g., beer, salad dressing) and have it bead up and roll off. Earlier this year, Lee introduced its Performance Khaki, which uses Nano-Care, microscopic whiskers that repel spills...