Word: levi
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Dates: during 2000-2009
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...darling of the current advertising world. Pricing shelf space by eye level (or, at the counter, child-level) is old news, but the proliferation of ground advertising in the last five years is remarkable--now, as we stare at our feet at the mall, we can be sold Levi's as well. The Tealuxe spotlight that casts the company logo as a shadow on the sidewalk outside its Harvard Square store is a particularly nice example. Blimps and banners pulled by planes are similarly familiar, but negotiations between the Russian space program and Pepsi to put the company's logo...
...wrongly assumed his concert music was glitzy trash. Five years after his death, the Oscar-winning Hungarian composer is at last getting acclaim for such disciplined yet intensely passionate works as the soaring violin concerto he wrote in 1956 for Jascha Heifetz, newly and brilliantly recorded by McDuffie, Yoel Levi and the Atlanta Symphony. Forget the dumb critics' bum rap--this is great music...
DIED. EDWARD LEVI, 88, esteemed law professor and Attorney General credited with restoring the Justice Department's reputation after Watergate; in Chicago. Levi founded the University of Chicago's Journal of Law and Economics...
Fashion can be a nasty business, even in a profligate economy. Struggling Levi Strauss just had its debt downgraded, and the stock price of can't-miss Tommy Hilfiger took a drubbing over slowing sales and murmurs that the Hilfiger label was losing its cool. Last year it was lifestyle king Polo Ralph Lauren's turn to get hammered by the market...
...youth manual. In schools across America, Abercrombie is shorthand for popular. "They've shot out from nowhere to become part of teen culture," says Michael Woods, vice president of Teenage Research Unlimited. Last year kids ranked A&F as the sixth coolest brand--up from 11th, and passing Levi's and Nintendo--according to a recent TRU survey. And A&F's place in youthography was officially sealed in the rap song Summer Girls, by Lyte Funkie Ones: "When I met you I said my name was Rich;/You look like a girl from Abercrombie Fitch...