Word: levi
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When Caroline Calvin arrived at Levi's more than a decade ago, she took on one of the most rugged challenges in the fashion industry: updating the 501 jean...
...company that birthed the first jean took note of Calvin when she developed a dark, rigid denim finish inspired by vintage styles. Calvin, then 28, with no formal design training, began creating innovative finishes for the San Francisco--based Levi's in 1990. By the time she became the company's U.S. creative director in 2001, she had reinvigorated the brand throughout Europe by blending its rich heritage with a young, sexy edge. "Caroline knows how to take something old and modernize it into something no one's ever seen before," says Tony Carnot of Swift Denim in New York...
Calvin launched new "premium" fits, including Levi's RED, which became the best-selling denim line in Barneys, and designed the Levi's Vintage Clothing line, culling from the company archives. In 2002 she introduced low-rise jeans for men and overhauled the brand's core line after the largest fit test in denim history to create a style and fit for nearly everybody, and every body...
...comic publishers so the strategy for selling them on the floor has become critical. Should Superman, manga and "Maus," sit side by side? Chip Kidd, among many others, can't stand this. "I truly believe that Spiegelman's 'Maus' should be shelved next to Elie Wiesel and Primo Levi, not next to the X-Men. Maus is a Holocaust memoir first and a comicbook second." Micha Hershman, the graphic novel buyer for the Borders bookstore chain has no such doubts. "The graphic novel is a format," he says. "We would not segment the category by splitting up the graphic novel...
...minutes later, Crowe emerged, having changed into loose-fitting Levi's and a dark sweater. He posed for a few more pictures and waved grandly to a boat across the way, joking, "My service to Australian tourism." Then he grabbed a bag of Doritos and sat down cross-legged for a chat about rugby. He was smart, funny and spontaneous. With his hair cut short, a week's worth of growth crowding his round face and his chubby hand digging in the chip bag, he looked like a very comfortable bear. After a while, Crowe suggested we paddle back...