Word: levi
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Last week, the Levi Strauss company announced plans to lay off 1,000 employees. Normally, upon hearing such news, we shrug our shoulders and feel at most a moment of fleeting pity. But only a moment. After all, those workers must be half a world away, working in a exotic land for a few dollars a day. But the folks Levi's intends to eliminate are not toiling away in some southeast Asian sweatshop. They're Americans, like us. Now our moment of fleeting pity escalates into a moment of fleeting concern. Americans they may be, we comfort ourselves...
...interest is piqued, and our guilt-fighters begin working overtime. Surely there is a rational reason behind this mess. Levi's probably needs to cut these jobs in order to stay afloat in a hostile market. Guess again: Levi's earned record profits in 1996. In 1995, it reaped over $734 million in net income. And the value of the company has grown tenfold over the past 12 years. There may be instances when layoffs are necessary, but is this really one of them...
Imagine the hardship to be endured by the workers and their families. Imagine the depression, the foreclosures, the strain on marriages. These folks are white collar Americans, like us, and they're about to suffer greatly. Maybe Levi's will break its profit record...
...fair, we should remember that the Levi Strauss company was recently presented with an award for its social responsibility and has long been considered a pretty good place to work. But these mitigating facts only serve to underline a deeper problem. If a 'nice' company like Levi's is acting so unfortunately, then we can only imagine the horrors committed by the more callous and blameworthy members of corporate America. I firmly believe that things are going to change radically in the future. They'll change out of necessity, and they'll change because people are tired of corporations always...
...corporate types responsible for the Levi's layoffs will be condemned to an eternity of walking the earth in blue jeans that are three sizes too small and have permanently dysfunctional zippers. Lesser offenders will be sentenced to wear bell-bottoms, acid-washed cut-offs and other stylistic abominations. The 1,000 workers who lost their jobs will genetically alter the cottonwood tree so that it bears unlimited blossoms of ready-to-sew denim. Having no raw material costs of significance, they will seize the machinery of production and produce quality blue jeans for the world...