Word: levi
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...Levi's Wide-Leg jeans "Elevator Fantasy" If only those slacker flicks could capture Gen-X commitment fears with the precision and punch of this 60-sec. spot. Here, guy eyes girl in an elevator, and instantly their imaginations run wild toward dream dates, love dens and then, oh no!--a screaming newborn? When the doors open, lust shuts down...
Since then, scientists have refocused their attention on nerve-growth factors, first identified in 1951 by Rita Levi-Montalcini of Washington University in St. Louis, who studied neural development in chick embryos. The ngf protein is present in the peripheral nervous system, but cells in the central system do not normally respond to it. Researchers are investigating ways to use ngf and proteins like it to encourage new axonal growth from the spinal cord. ngf injected into the spinal cords of rats revived connections from the spinal cord to the brain, but it remains uncertain whether more or less...
...1960s, the store began catering to the changing tastes of the student body--by hawking denim attire and Levi's clothes...
...setting her apart was the fact that she wasn't allowed to listen to the type of secular music that she now specializes in. But as she neared the end of high school, her father loosened up the rules--and Braxton bought her first pair of pants. "They were Levi's," she says. "I'll never forget. Straight-legged Levi's. From there I got to wear nail polish--like a very pale pink." She even threw a pool party senior year--although the only music she was permitted to play was gospel...
...vitally important," he says. "We have also begun naming names." Every three months the department lists the manufacturers that are dealing with sweatshops. Some, like J.C. Penney last week, have finally agreed to start policing themselves, after being warned four times by the Labor Department. Others, like the Gap, Levi Strauss and Sears, have pledged to fight exploitative practices and are winning praise and awards for their efforts...