Word: levi
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...become the fourth most respected brand name in the U.S., according to a recent poll of 2,000 people, ranked just behind the Disney parks, Kodak and Mercedes-Benz and ahead of Rolex, Levi's, IBM and AT&T. (ABC, NBC and CBS were not offered by the opinion seekers.) As a source of knowledge in turbulent times, CNN may be without peer. "Ted Turner is probably the pre- eminent publisher in America today, maybe in the world," says Don Hewitt, founding producer of 60 Minutes on CBS. "When there was a disaster, it used to be that people went...
...natural. No artificial ingredients. No additives. Long a part of the flackery for food products, such boasts may soon be appearing not only on what you eat but also on what you wear. Making their debut this holiday season are Levi's Naturals -- jeans fashioned from cotton whose hues are inherent in the fiber rather than the result of dying...
...originally looking for a naturally insect-resistant variety of cotton. She came across "coyote brown" cottonseeds that had been collected by the Department of Agriculture during the 1930s and '40s and launched a company called Natural Cotton Colours. Besides making the cotton into Natural jeans (retail price: about $27), Levi's is offering colored cotton shorts and jackets. Even the advertising attached to the jeans flogs the "natural" theme: it is printed on recycled denim. For the moment, Natural jeans are available in beige, brown and green, but Fox has her eye on the inevitable: a natural blue...
...very own high school--sadly, one year after I left--the principal decided to ban Levi's "Button Your Fly" t-shirts because as a man he was offended at the suggestion of genitals hanging out of pants. This was a major town controversy--front page stuff for weeks (no joke). Can you imagine stuff like this happening in Washington? (Aside from the Thomas hearings, that is. They were a refreshing anomaly.) No, everything there is served up as the same depressing hypocrisy. All we can do is watch the nation waste away and feel completely powerless...
...procession trudges along the service road of American history, looking distinguished and wistful: George Clinton, Daniel D. Tompkins, George M. Dallas, William King, Hannibal Hamlin, Schuyler Colfax, William A. Wheeler, Levi P. Morton, Garret A. Hobart, Charles W. Fairbanks, Charles Dawes, John Nance Garner, Henry Wallace, Alben Barkley...