Word: levi
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...Johnson's baby powder, and Annette Funicello, 38, the onetime Mouseketeer who frolicked in the beach-blanket movies of the early 1960s, plugs the virtues of Skippy peanut butter. In radio commercials, Peek Freans are presented as a "serious cookie" too good to "waste on children," and jeansmaker Levi Strauss & Co. promotes its Levi's for Men line of pants by promising "the comfort you loved as a boy, the fit you need...
Companies can also profit from their good brand name by licensing it to other manufacturers. Levi Strauss capitalized on the success of its blue jeans by selling the right to use the Levi's name on boots, shoes and special models of American Motors' Jeeps. The familiar Playboy trademark appears annually on $120 million worth of products worldwide, including gold cigar boxes in Tokyo and men's toiletries in London...
...reason that South Carolina now has the third fastest growing industrial sector of any state in the U.S. is Charleston International Airport. Among the companies that have set up factories within an easy drive of the twin-runway airport: Cummins Engine, Du Pont, Levi Strauss, Memorex, Celanese and Exxon. Says Michael Kazeef, a manager for Alumax Inc., a leading aluminum producer: "In Washington State, the airport is 120 miles from our plant and going there was a big inconvenience. For any large company, an airport close by is a necessity. Vendors, salesmen, parts, cargo, company officials, you name...
Brooks calls this "parody display." His most obvious example is blue jeans, first mass-produced by Levi Strauss in the 19th century as cheap, durable work pants. This had nothing to do with Veblen's view of fashion as a weapon in class conflict. But when worn faded and threadbare by college students in the next century, a pah" of Levi's flashed the word that one was secure enough to dress like an underpaid ranch hand. The parody was enriched when grimy denims became the uniform of unemployed hippies, and the current irony is that designer jeans...
Eisenhardt and the younger Haas, a former Levi Strauss Foundation officer who is the A's executive vice president, plan to install baseball's first computerized ticket-selling operation, with satellite terminals in San Francisco, Sacramento, San Jose, Fresno and Stockton to cope with the lengthening lines of excited fans. The executives also intend to get athletes involved in community projects, and, as the elder Haas dreams, "win the World Series." October is a long way off, but if the new owners keep their cattle rollin' and their hats on the rack, their phenomenal success with...