Word: levi
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...canyons of Manhattan to the chic watering holes of Beverly Hills and, of course, the salons of the Southwest, it is Lone Ranger and Tonto time. City dudes are sporting wide-brimmed cowpoke sombreros (often with Indian accents of feathers and turquoise-inlaid headbands), yoke shirts, off-the-range Levi's, brass- or gold-buckled belts and high-steppin' boots of alligator or snakeskin. Some real rootin' tooters tote leather holsters (empty) and cartridge belts. The lady on the Marlboro man's arm is apt to resemble Pocahontas, in a fringed T shirt, multicolored headband, squash...
...living in parts of Europe is now at least as high as that of the U.S. The Paris subway gleams, new cars crowd the superhighways, and luxurious glass condominiums sprout from the North Sea to the Aegean. Part of this wealth is spent on U.S. goods -Parisians wear Levi's and eat at McDonald's, and West Germans flock to New York City to buy cheap clothing from the surly natives-but the Europeans also know that their products, their cars and their computers are infiltrating markets that were once American...
...capital so that it can introduce new products and keep ahead of the pack. So far, Blue Ribbon has grown on the strength of reinvested profits with some limited outside backing, but in the near future it could be forced to go public or merge with a larger firm. Levi Strauss is rumored to be one possible partner; such a merger would complete Levi's mastery over the youthful wardrod of blue jeans and running shoes...
Tyntareva and her customers were part of the Soviet Union's thriving underground economy. This involves more than just the familiar black marketeers, dealing in Levi's and ballpoint pens, icons and caviar, who greet Western visitors around the main tourist hotels. It is, in fact, a second economy, parallel to the official state-controlled one. In a thriving permanent network, illegal and quasi-legal entrepreneurs, speculators and thieves sell hard-to-get goods and services to workers, peasants and even state officials...
When King does attempt his own thesis, applying not only Freud, but Hegel, Weber, Neitzshe, Levi-Strauss, and Marx to the Southern burden, his grandiose designs appear pretentious at best, silly at worst. Almost randomly, King inserts short paragraphs alluding to Levi-Strauss's Elementary Structures of Kinship to back up his thesis on incest as repetition. King is not afraid, unfortunately, to make sweeping one-line statements about Freud's memory theories or characterize, without explaining, Cash as the "Weberian ideal type." King incessantly refers to these sociological and psychological giants with college freshman zeal: proud of his discovery...