Word: leviathans
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Dates: during 1930-1939
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...when a group headed by International Mercantile Marine bought the U. S. Lines from the Shipping Board, it contracted to send the giant S. S. Leviathan on seven transatlantic trips a year for five years. During the first year under this contract the Leviathan lost more than $500,000. Thereupon the U. S. Lines put her in dock at Hoboken, N. J., for a year, tried to persuade the Government to cancel its contract. The Government stood by its bargain, but the company had this loophole: U. S. Lines might omit two of the Leviathan's seven contracted trips...
Making the best of a bad bargain U. S. Lines stuffed $150,000 worth of improvements inside the Leviathan last spring and puffed her out across the Atlantic with some special advertising. By the time she had made the first round trip she had lost $143,000. Last week, at the peak of the travel season, she completed her fifth round trip less than half full. President P. A. S. Franklin of International Mercantile Marine, which controls operation of U. S. Lines, immediately announced that this money-losing monster's next stop would be its Hoboken morgue...
...farthest corners of the sea, assembled upon the shore. All was soon ready. The judges took their places. The multitudes were hushed. The momentous struggle was about to have its issue. Suddenly, bellowing profanities rolled in from the sea, and in another moment there clambered upon the shore, Leviathan, the whale. Taking position in the cleared area between the two Classes, and squirting jets of water in all directions by way of punctuation, he addressed himself as folows...
Twelve months ago S. S. Leviathan, only giant express liner flying the U. S. flag, was laid up at a Hoboken, N. J. pier as too unprofitable to operate. While her historic hulk grew dingier against a dingy background, U. S. Lines which bought her from the Shipping Board in 1929 tried to persuade the Government to take her back. Their arguments: 1) There were already more big ships on the North Atlantic run than the traffic warranted; 2) the Leviathan had been losing an average of $75,000 on each round trip before she was decommissioned; 3) this operating...
...rash of half page U. S. Lines advertisements began to appear: "Because of America's better times, because of America's trend to American ships America's most famous liner S. S. Leviathan proudly sails for Europe June 9." Prospective passengers were asked to sign a clip coupon beginning: "I am a booster for the further development of the American Merchant Marine...